全網營銷，亦稱全網整合營銷，是一種創新的營銷理念，其發展歷程歷經推銷員時代、大眾媒體時代、全網時代以及全網營銷核戰爭時代。
所謂全網營銷核戰爭，是以全網營銷引爆點為核心，融合傳統的STP戰略、基于移動互聯網的4P理論、產品創新，以及線上線下、PC端和移動端資源的整合。能否充分發揮全網營銷的優勢，全網營銷引爆點至關重要。
英文解釋：
The comprehensive network marketing, also known as the comprehensive network integrated marketing, is an innovative marketing concept, which has gone through the eras of salesperson, mass media, network, and comprehensive network marketing nuclear war.
So-called comprehensive network marketing nuclear war is based on the core of comprehensive network marketing引爆點, integrating the traditional STP strategy, the 4P theory based on mobile Internet, product innovation, and the integration of online and offline, PC and mobile terminal resources. Whether it can give full play to the advantages of comprehensive network marketing, the comprehensive network marketing引爆點 is the most important.
The advantages of comprehensive network integrated marketing lie in: enhancing brand image, standardizing sales market, promoting overall sales, solving the problem of sales bottleneck, improving customer service system, and integrating distribution channels.
What is Comprehensive Network Marketing
Xuntuike comprehensive analysis, achieve the effect of 1+1>2 in comprehensive network marketing
Internet integrated marketing is a very large topic (hereinafter referred to as integrated marketing), which mainly includes three dimensions: network media, resource integration, and marketing promotion. These three steps solve three problems: what is it? Why? How to do it?
The first question: what is comprehensive marketing?
Integrated marketing, in terms of its literal meaning, refers to the integration of scattered things, realizing the sharing and collaboration of information system resources, which is marketing (the process of grasping user needs and quickly commercializing the needs). Generally speaking, it is to coordinate the use of various forms of communication in a comprehensive manner, with a unified goal and image to achieve the purpose of product marketing.
The second question: why do we need to do integrated marketing?
The traceability is because your customers are scattered in all directions, they have various interests, hobbies, habits, and personalized needs. A single marketing method can only cover one or several types of customers, and cannot maximize the marketing of goods. Therefore, we need to integrate marketing from the aspects of communication objectives, market positioning, information content, communication tools, and element resources.
The third question: how to implement integrated marketing in practice?
Firstly, we need to understand network media. Analyze the characteristics of each media platform: what can it bring to me, what can it do, and what can I get. For example, what can search engines bring to me (the most direct understanding is the data of competitors' searches? What are its account opening and operation rules? After doing search engines, I can let those in need find me, and can also serve as other ways (such as information flow and DSP) of traffic intake. Then, we need to integrate various network media resources. Add a sentence: dominate all platforms, achieve the maximum flow acquisition and maximum flow closure. For example, common video, microblog, WeChat, various self-media are bundled together to achieve marketing purposes.
Next, the most important is the actual operation. The stages involved include: platform opening, material/material management, platform placement debugging, placement operation and adjustment. Follow the data monitoring and platform management of marketing funnel (display-click-visit-inquiry-deal).
Although these are three simple steps, currently, there are still very few people who can stabilize these three steps.
In the Internet era, some businesses are doing well, while some companies are repeatedly frustrated in network marketing and eventually go bankrupt. Network marketing is actually an effective and feasible marketing strategy that cannot be abandoned; on the other hand, some reference suggestions are given to enterprises that want to show their skills in network marketing, hoping that everyone can take fewer detours in the process of carrying out network marketing.
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